InterZoo Publishing Corporation is a leading Japanese multiple-media publisher
specialized in veterinary and human medicine. Founded in 1987, Interzoo has been
providing top-quality information and services to veterinary practitioners, veterinary
technicians and other animal health care professionals, as well as pet owners.
Our policy is to bring user-friendliness into technical publication to meet the
markets' demand. This policy comes to fruition in our liberally illustrated, well-
structured products.
●Journal Publication
Interzoo publishes six periodicals for veterinary practitioners and one periodical
for veterinary technicians, namely: Clinic Note, J-VET, SA Medicine, Surgeon,
VEC, ViVeD, and AS.
●Others
Clinic Club・・・Mail order catalog for pet owners especially
Medical Express・・・Mail order catalog for veterinarians
PJ(petshop journal)・・・ Specialized information magazine to support pet shop business
●Book Publication
Interzoo publishes 20 to 30 books annually. With primary focus on small animal
practice, the selection covers broad subjects; animal health care professionals,
students and pet owners make great use of our books. In addition to the originals,
we publish Japanese translation of must read books from world leading publishers
such as Elsevier, Blackwell Publishing Teton New Media, Manson Publishing, Veterinary
Learning System Schlutershe.
●Research Activities
In hopes of further development of veterinary medicine and improvement of human/animal
well being, we conduct surveys and research on clinics and pet owners. In addition
to data collected through questionnaire surveys and interviews, we analyze disclosed
information to produce accurate, comprehensive report.
●Mail-Order Service for Pet Products
Our mail order section “Clinic Club” hopes to share joy of living with pets
with more people. We subscribe a free mail-order catalogue, Inter Zoo Clinic Club,
to our 160,000 club members. Inter Zoo Clinic Club is also available free of cost
in 4,700 veterinary clinics and veterinary vocational schools throughout Japan.
Besides pet product information, Inter Zoo Clinic Club contains columns on pets’ health, suggestions on lifestyle with pets, and much more.
- Mail order and informational catalog
- SIZE A4/ PAGE 128 to 144/ PRICE FREE / Circulation 2,000,000 copies
- Contents; Clothes for dogs/ Foods for dogs and cats/ Beds and fabrics for dogs and cats/Training goods without pain/Books and videos of training, grooming and about disease and nursing/Article about Quality of Life, disease, nursing and animal technician and so on.
●PLANNING
The planning section supports to the pharmaceutical companies and pet products
companies utilizing data stored by the publish information service division. The
company coordinates their total market strategy.
- Market research for animal medicines, pet goods and market planning
- Planning and operating of seminars, events for animal medicines, pet goods etc.
- Planning and producing corporate brochures, booklets, posters, marketing etc.
- Execution of direct mail to animal hospitals, pet-shops etc.
●Video/DVD Production
Videos and DVD' provide far better understanding than texts in some cases. Our
selection consists of more than 200 different titles, and many of them are devoted
to continuing education for veterinary practitioners. Topics include diagnosis,
surgical procedures and more. Also available are guidance videos for pet owners
and grooming studios, and videos for clinic management.
●Sales Promotion and Marketing Services
Market for pet industry is becoming highly competitive: The number of pet-specialized
veterinary clinics and hospitals has reached nine thousand, and an estimated three
hundred clinics open one after another every year. Consumer trends are changing,
as more and more pet owners treat their pets like family members. An effective
marketing plan is indispensable for good sales of veterinary drugs and pet products
in today' world. We have been serving as information provider to veterinary and
pet markets, and utilizing our accumulated knowledge we can offer comprehensive
service in product development and creating sales promotion plans.
- Creating marketing plans for veterinary drugs and pet products
- Planning distribution strategy and introducing distribution company
- Planning and organizing society conferences, seminars and events
- Planning and preparing brochures, posters and other promotion tools
- Sending direct mails to clinics, pet shops, and mass merchandiser
CONSULTANT
Now small animal hospitals face severe competition due to surplus clinics in the
market. Under such situation there is no single solution to increase clients visiting
their clinics. Therefore, the company supports the clinics by using the vast amount
of market data stored by the publish information service division. It is a sure
way to increase their client's visits.
- Total consultant for small animal hospital
- Planning and producing of CI strategy
- Planning and producing of an attractive pamphlet, guide book, etc.
- Design planning and rebuilding the animal hospital
- Guidance of educating for AHT
- Planning promotion plans to increase clients visits
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| Office address |
7F 1-3-9 Shibuya Shibuya-ku Tokyo 150-0002 JAPAN |
| Tel |
+81-3-6427-4571 |
| Fax |
+81-3-6427-4576 |
| E-mail address |
info@interzoo.co.jp |
| Founded |
Dec, 24, 1987 |
| Capital |
\ 66,000,000 (About US$ 660,000) |
| Sales |
\1,800,000,000(About US$18,000,000) in 2005 |
| President |
Tabito Yabu |
| Number of employee |
80 |
| Business contents |
- Magazines
- Books of veterinary and a pet.
150 issues published
- DVD & Video of veterinary and a pet.
330 DVD & videos produced
- Producing and operating of events of veterinary and a pet.
- Market research and support of animal medicine maker, pet goods maker, pet
foods maker
- Total consulting of animal hospital management
Customer: Nationwide 20,000 veterinarians and 8,000 animal hospitals
(120 drug manufactures as dealer)
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